fernandoleano@flhmedia.comOrlando, FL

We buildwhat you launch

FLH Media is a two-person studio making websites, apps, and the infrastructure under them, for brands that would rather move than deliberate.

What do you want to create?

  • 01WEBWebsite Creation
  • 02MOBILEMobile App Development
  • 03INFRAHosting & Infrastructure
  • 04E-COMOnline Stores
  • 05BRANDBrand Identity
  • 06UIInterface Design
  • 07LAUNCHLanding Pages
  • 08APIAPIs & Integrations
  • 09PERFSpeed & SEO
  • 10CARECare & Support

How a build runs.

Every build moves through the same five stages, in the same order, each one there to make the next cheaper to get right.

  1. Scope, locked.

    Before we write code, we agree in writing on what we're building: what's in, what's out, and what done means. Anything that changes after that is a decision we make together, not a drift we discover later.

  2. Prototype, early.

    You see something you can click before you see long documents or polished screens. A working prototype is the cheapest place to change your mind, so we get you there first.

  3. Build, measured.

    The build runs in short iterations, each checked against the locked scope and against measured results: real load times, real devices, real user flows. Progress is something you can open in a browser, not a status report.

  4. Ship, on rails we run.

    Launch lands on infrastructure we operate ourselves, so launch day is a deploy, not a leap. The code is yours from day one; the ground under it is our job to keep steady.

  5. Care, after launch.

    Shipping is a stage, not the finish. We stay on for updates, fixes, and the small details that keep software feeling looked after. With one founder in Orlando and one in Baguio, a question sent at night is usually answered by morning.

The stepped marks in the margin are collation marks, borrowed from bookbinding, printed on the spine folds so a wrong order shows itself at a glance. A good process does the same.

Position
CEO & CFO
Based
Orlando, FL
Focus
AI & Full Stack Engineering
details matter

Fernando runs the product side of FLH Media: client sites and web apps built on Rails and FastAPI, the hosting they run on, and mobile work in Flutter, with AI agents and retrieval pipelines added where they earn their place. He prototypes early, locks scope before the build starts, and ships in iterations measured against what the client actually needs.

Fernando Leano, CEO & CFO
Fernando LeanoCEO & CFO

Asked, answered.

The same answers you'd get on a call. When the honest one is “it depends,” we say what it depends on.

07 entries

What do you actually build?

Websites, mobile apps, and online stores, plus everything around them: brand identity, interface design, landing pages, APIs and integrations, hosting, and ongoing care. Some projects start from nothing; plenty are rebuilds of something that already exists. If what you need isn't in that list, we'll say so and point you toward someone better suited.

Who will we actually be working with?

The two of us: Fernando in Orlando, Hyowon in Baguio. There's no account manager in between; the people you talk to are the people writing the code. And because we sit almost exactly half a day apart, the project rarely sleeps. A question sent in your evening is usually answered by your morning.

How does a project run?

Three habits, in order. We prototype early, so you're reacting to something real instead of a document. We lock scope before building: what's in, what's out, in writing, so the plan can't quietly grow. Then we ship in iterations and measure each release against real results, not a single launch-day reveal. Details matter; the process exists to catch them early.

What does it cost & how long does it take?

Honestly: it depends on scope, which is why we fix scope first. Once the prototype conversation has settled what we're building, you get a written quote and a timeline, and because the scope is locked, both hold.

Who owns the code?

You do. The repository, the design files, the accounts, the infrastructure: all of it is yours from day one, and all of it runs without us. If you ever leave, you leave with everything.

What happens after launch?

We stay. We run hosting and infrastructure for our clients, and Care & Support covers updates, fixes, and small improvements after release. Launch is also where measurement starts. We watch how the release actually performs and iterate against the numbers, not against opinions.

Can you take over something that already exists?

Yes. Rebuilds and migrations are normal work for us, not a favor. We build with Next.js, React, TypeScript, Rails, FastAPI, Flutter, Three.js, and Postgres, so most codebases land in familiar territory. The first step is a read-through of what you have; then we'll tell you plainly whether it needs a rescue or a restart.

Got a projectin mind?

Two people, no account managers, no relay race. Tell us what you are trying to build and you will hear back from whoever is going to build it.

Or write it down now

A paragraph is plenty. It lands in our inbox as a plain email, and a person answers it.

Goes straight to our inbox. No list, no drip, no follow-up sequence.